Our Vision:
People are equipped to
identify and affirm what works,
eradicate what doesn’t,
and have the tools to build what should.
Our Mission:
Empower individuals, teams, and organizations to simplify how they work to amplify their impact.
✵
Simplify
make something simpler or easier to do or understand
✵
Fi
Latin for “faith”
complete trust or confidence in someone or something
Short for “fidelity”
the degree to which an electronic device (a record player, radio, or TV) accurately reproduces its effect (sound or picture) — as in high fidelity, or hi-fi.
Simple.fi
easily understood, trusted, accurately replicable